5 Core Elements for Modern Logistics Website Design
In the current digital world, the role of a logistics website is no longer confined to just announcing a business’s services and contact details. A company’s website presence has grown into an indispensable tool that improves the customer experience and business processes of an organization….
Why UX Need To Be At The Heart Of Your Digital Transformation
User experience (UX) makes software, a website, a mobile app, or a business application more ergonomic, accessible, intuitive, and enjoyable to use by employing Design Thinking techniques. Today’s users have higher expectations. They are accustomed to having simple-to-learn, simple-to-use, and enjoyable technologies at their disposal…
Marketing and Communication Strategies for Logistics and Supply Chain Companies in India
Transformation Of The Logistics Sector In India The size of India’s logistics in the decade from 2009 to 2017 grew from USD 125 billion to USD 170 billion, and it leapfrogged to around USD 250 billion in 2021. It is further estimated that this market…
5 Digital Marketing trends for 2022
We’ve curated 5 marketing and digital trends for 2022, to help you make the right decisions for your brand. DM us now or write to us on info@parashifttech.com to explore how we can help you create wow experiences for your customers in 2022. Let’s start…
4 Benefits of Website Chatbots for your Business
In the last couple of years, more and more businesses have started using chatbots to communicate with their customers. From marketing to customer service, chatbots have become the go-to choice automating and optimizing processes. Chatbots help you save costs but, at the same time, ensure…
4 Key Benefits of Blogging for Business
We are living in an age where customers believe in researching any product or service online before opting for it. Businesses are therefore applying digital marketing strategies and competing to get customers’ attention. If your business objective is to not only generate traffic to your…
What is a B2B Sales funnel? A short and simple explanation.
Every marketing effort needs to be measured through a sales funnel. A sales funnel is the journey your potential lead goes through before he becomes your customer. Understanding B2B Sales funnel is essential, a good funnel strategy will eventually get more conversions for your business….
5 Reason SEO is important for your business (Post Covid)
The world is racing back to normalcy post covid and businesses are getting back into action in the digital space more than ever before. For any business looking for customers online, SEO is one of the most effective ways to get brand visibility and increase…
Why is SEO Important for your Business (Post-Covid)? And SEO Tips for your Business
SEO (Search Engine Optimization) is the cornerstone of any business’s marketing. So it is crucial to know how it can help your business, especially now when we come out of COVID and move forward. Most business owners have the same question, how will they get…
Is Your Outdated Business Website Costing You Revenue?
The Outdated Website. Out with the old, in with the new! That is a phrase that many of us are used to hearing when it comes to trends and fashion. But what about websites? If your website has become outdated, it could be costing you…