It takes years to build a reputation and a few minutes to ruin it, if you think about that, you will do things differently”. The penetration of digitization and the fierce impact it bears on people largely affects the “real world” dynamics. The truth is that a brand’s online reputation precedes many other dynamics and is hard to ignore. With people logging in by the second, having a handle on the digital world isn’t a choice but a prerequisite for a business. As of January 2022, 495 billion people that are 60 % of the world’s total population used the internet with the average global internet user spending almost 7 hours online every day. The statistics clearly state the humungous reach of the internet and the power it has to make or break your brand!!

Why is ‘online reputation’ the buzzword?

A great online reputation is key to creating long-lasting business relations with your stakeholders, employees, and potential clients. Your website, blog, social media activity, and communication style is the key to delivering your brand positively to a potential client.

Are you ready to take the plunge to build a positive online reputation?

Building a positive online reputation is an organic process and takes conscious efforts to focus on different variables in the digital marketing strategy which eventually leads to a successful and positive online image.

#Monitor the web

How do you know where you stand in the competitive landscape of online reviews? Unless you don’t monitor, you are clueless about the next step of action. Monitoring brand reputation will help you leverage the positives and work on the negatives.

#Design a user-friendly website

Are you being overtly picky about your website design, conception, and content? Guess what? It’s the right thing to do. Create a website that is clutter-free and defines your brand without ambiguity. Improve your SEO signals and user experience to garner positive attention.

#Be socially present

Content is the king and social media is the progeny. Have a strong social media presence on handles like Instagram, Facebook, and LinkedIn to help audiences connect and explore your business. Bless your social media account with interactive feeds, educative videos, posts, and pictures to help strengthen your online presence.

#Write a blog

Running an effective and catchy blog space will eventually bear fruit. A blog helps you establish your brand identity and grow brand awareness. A great blog shares your experiences as a brand, is high on language, is well–published, ranks high on readability, and enables you to create a picture of an expert.

#Build trust by sharing your achievements

People are looking to connect with brands that establish trust. Don’t be wary of wearing your achievements on your sleeve. Share your journey, vision, achievements, and happy customer reviews online, to help your brand gain credibility and admiration.

Fearing of ruining your brand’s reputation online?
Don’t let a small hitch ruin your brand reputation. Here’s what you should not do to refrain from ruining your brand’s reputation online.
Refrain from

  • Sending unsolicited emails to audiences who didn’t ask for it in the first place. If you think your message is spammy or annoying, it might be. All it takes for people is a click on the unsubscribe/unfollow /unlike if they find the correspondence bothering.
  • Don’t abandon your online community/followers after spending a whole lot of time and money to build it. Online communities don’t thrive on their own; you got to engage with your followers to let the conversation flow.
  • Don’t consider that little order insignificant and faceless. Gone are the days when you think that a little customer can’t trash your reputation. Be empathetic and available.
  • Don’t have an ego; don’t assume that your product puts you above anyone else. Customers like to engage in business with humans, not conglomerates that act pricey and unavailable.

Why do you need a brand reputation management service?

Investing in a brand reputation management service is the most valuable service a business can invest in which helps improve online reputation. Brand reputation allows you to monitor your online reputation, creates engagement on social media, and works to save the damage a negative review can cause to your company’s image and revenue. A brand reputation management service works on the core principle of influencing the public perception of your brand.

#3 pillars of brand reputation management services.

  • Listening data: By tapping the revolutionary power of social media, an online reputation agency focuses on social listening, where marketers can tap into social conversations that surround your brand. This in turn helps your brand support the reputation strategy and also illuminates opportunities.
  • Competitor data: More than 90 % of marketers believe that social media helps them stay abreast with competitor moves and allows for creating benchmarks for brand reputation strategy. Competitor profiles allow you to demystify where you stand in the industry and march ahead of your rivals.
  • Review data: The flip side of social media is that every user is an influencer and posting honest product reviews is a trend to stay. Tackling a barrage of online reviews daily can be daunting but a brand reputation management service can help manage incoming reviews for your brand and use social management tools to centralize them into a single platform, to identify patterns of positive and negative reviews.

Why choose Parashift as your online reputation agency?

We are torchbearers for a powerful and improved online presence Have you analyzed your brand name in search? If you haven’t yet begun analyzing the positive and negative content that is being displayed, it’s high time you should!! Additionally, if the situation is bad, there is always light at the end of the tunnel.

At Parashift, we are driven by passion and expertise in powering brands to leverage the power of digital media to help you stand out in the clutter of brands trying to aggressively market their business. We cradle your online reputation by helping to build a positive brand image by protecting, authenticating, and enhancing brands, services, and revenues.

Visit our website at to get in touch now.