Top 8 Factors to Consider in Choosing a Web Design Agency
The advent of the internet has changed our life altogether. In a report titled ‘DIGITAL 2022 – Global Overview’ by the New York-based agency, the average Internet user aged 16 to 64 spends six hours and 58 minutes online per day. Moreover, online spending has surged remarkably in the wake of the Covid-19 pandemic. With the amount of time spent on the internet, business owners have realized that their consumers decide to purchase a product with their online research way before they purchase.
Thus, having a website has become the need of the hour and the key to growing your business exponentially. A business website that is fast, easy to navigate, secure, mobile-friendly, and SEO Savvy can make a huge difference in your business and help you gain lots of potential customers online.
So when you decide to build a website for your business but are not sure what to look for in a web design agency. In this article, we will share tips for choosing the best web design agency that will convert your visitors into potential customers and consumers.
1. Choose an agency with your industry domain knowledge
Before hiring a web development agency, ask questions if they have knowhow about your specific business requirements. Does the agency understand your business needs, service offerings, goals, markets, sectors you cater to, customers you serve, and product and service offerings? Will they be doing justice to create content as per your business goals, aspirations, and branding that appeal to your serving audience? A good agency would be transparent enough to let you know what they specialize in and explicitly explain their area of specialization.
2. Check out the quality of their website designs
Take time to look at the portfolio and the quality of the web designs; if they are user-friendly and easy to navigate. Check out their signature design and industry-specific designs from the sector to which you belong. Professional web designing agencies are well aware of the latest dynamic web designing techniques and styles. An updated agency will always implement new and exciting ideas in its web design. So, when you’re investing in a website for your business, look for an agency that will deliver an impressive website and help you increase session duration and reduce the bounce rate of your website traffic.
3. Do They Have a specialized Copywriter from your sector?
The copy of the content of a website can make it or break it. The copy of a website can have a huge impact on the user experience and stickiness of the website. Check out if the agency has a copywriter with sector-specific knowledge or if they outsource copywriting to freelancers with domain knowledge. When an agency has an in-house copywriter or outsources copywriting to sector-specific copywriters, it means that they’re willing to invest in their copy in addition to their design.
4. Do they offer Responsive Web Designs?
According to a report, people spend an average of 3 hours and 15 minutes on their mobile phones. The majority of Internet users prefer mobile devices to access any information, and failing to provide easy navigation on a mobile means losing the opportunity. This is also one of the reasons Google started using Mobile-first websites to rank websites. Mobile responsive websites also allow you to rank better in search engines. So select an agency that has demonstrated experience in designing and developing responsive websites.
5. Service and Support Guarantees
One of the most important criteria for selecting a web-designing agency is to check its support and service ethics. The support should include both technical and as well as customer service. Ask questions about their support services during the entire website development and post designing. The agency should offer you support service and AMC of your website as and when required. It should not happen that they leave you at your discretion immediately after the design work is finished.
6. Understand and Demonstrate SEO and SEM Expertise
Search engines are the most important source of driving traffic to a website and search engine optimization is often considered the bloodline for the same. The website agency should understand the SEO strategies and implement them in their design and copy. Also, ensure that the agency can help you beyond the site design only, as you explore enhanced services such as search engine marketing (SEM), pay-per-click (PPC) advertising, and more.
7. Consider the collaboration capability with your team
Website designing is a huge task for any company and involves a lot of communications from both ends to understand the requirements.
Before selecting an agency for your website development, learn about their communication process. Ask questions like if their development and designing team will be available for multi-channel communications via mobile, chat, e-mail, WhatsApp, and video calls? Who is the point of contact for any queries? What is their turn-around time?
8. The Estimated Cost
Defining your budget range and getting an estimate as per your requirements at the beginning of the project help you get a clear picture of the deliverables expectations from the agency. A good agency will be honest with its terms and conditions and put you in the right direction that can help you achieve your goals within your budget. Above all, you should consider well-designed, fast, and user-friendly as its core cost elements and avoid fancy services, which add up unnecessary costs.
In a nutshell, your website is the first point of contact to create first impressions with your stakeholders including customers, employees, investors, and others.
And, a professional website development agency can add value to the web project, resulting in an appealing website for your company’s branding. Last but not the least, before signing a contract with a web-development agency, check the credibility and authenticity of the agency.