9 Signs you need to hire a marketing specialist.

Sarfaraz Chowdhry
Salik Bin Siraj
Tariq Siddiqui
Shahnawaz Dhamankar
January 21, 2023


Are you hitting the end road even after trying hard to create a successful marketing campaign? Is your marketing strategy failing to hit the bull’s eye? If yes, it high time you assess the need of an online marketing agency to help you rise and perform. Creating a successful marketing campaign can be a daunting and tedious road, and a growth marketing specialist can be your knight in shining armor to help you overcome the hurdles and challenges that come with planning a marketing campaign that actually works!!

Signs that scream that its time you stop doing it yourself!!

Many business owners want to handle all aspects of the business alone; sometimes it’s just what they really want and sometimes it's lack of resources. As a business grows, you eventually are overworked and start looking for a solid support system for the core functions of your company. At some point after you have formed your key team, you realize the need of a marketing agency to yield better results. But what are those signs that tell it all? We bring to you 9 signs that actually help you decide!!

#1 Your sales are stagnant

If you are confident about your business and trust the efficacy of your product, sales team and pricing, but still experience stagnant sales, the problem is ineffective marketing. Lagging sales can be discussed with a marketing agency that will probably offer you a free trial consultation and help you understand what is really missing and give you a touch and feel of how a successful marketing campaign will actually look. Hopefully, that should give you the push to freeze the deal.

#2 You find marketing rather boring

A half-hearted approach to marketing is as good as no marketing strategy. A great marketing strategy can look like a sum of great blog posts, hard-hitting emails, an all-encompassing social media presence and an effective landing page. An uninspired strategy clearly shows and can never get you the desired results. A B2B marketing agency breathes life in marketing, and can passionately handle the stuff that you do half-heartedly.

#3 You realize you don’t possess the skill to handle the nuances of marketing

To realize and admit that you simply lack the expertise in marketing in the first place, can be the game changer for your business. A business owner can be the most intelligent and talented and can still lack the basics of marketing. Admitting that you have no or limited knowledge of marketing, can lead you to tie up with an agency that will help you get there.

#4 Every marketing campaign is a hit or miss

Are all your marketing campaigns a hit or miss? If the answer is yes, it’s high time you smell the coffee. In such a scenario, it important to gauge the reasons why a campaign is failing time and again, and then come to a conclusion that inbound marketing is not for you, and you certainly should consider looking at a growth marketing specialist that will help your business focus on plummeting business revenue by incorporating comprehensive marketing tactics.

#5 The sales department has no good leads

We have no qualms about your sales-team being skilled and hard-working, but are they really being able to produce quality leads? It’s probable that even a skilled salesforce can fail to produce a good number of quality leads. A good marketing agency will learn about the processes of your sales team and will try and integrate their marketing strategies with the existing sales practices if possible, or suggest eliminating redundant practices altogether. You just need to trust the change.

#6 Your marketing campaigns are not generating returns

There is nothing more frustrating than striving to put your marketing campaign into effect without seeing any returns. Maybe, it’s time to hire a marketing agency that can work towards generating value from a marketing campaign. A marketing agency can provide you insights on what’s making your campaign fall and provide your marketing campaigns a fresh lease of life.

#7 You can’t focus on other areas of business

When you realize that marketing is indeed time-consuming, and not allowing you to focus on other areas of business that need your attention, it’s time you consider hiring an online marketing agency which is surely a better alternative. This gives you a dual benefit of getting professional services for your marketing and allows you to dedicate time to areas that actually need your attention. It’s clearly a win-win.

#8 You are clueless about what’s working and what’s not?

A B2B marketing agency knows exactly, where an increase in website traffic or new lead is coming from? That’s because they have the expertise to monitor a strategy. Do you have the expertise to identify where the sudden flurry of enquiries are coming from? If not, you are incapable of understanding that which marketing strategy is actually contributing and which strategy is a miss. Let a marketing agency take the lead to guide you with that.

#9 You want to hire a marketing agency, but lack the budget.

Let’s be honest, that budget plays a huge role in considering to hire a marketing specialist and can get expensive fast. But do you realize the costs that are associated with strategies that keep failing and the colossal waste of resources on missed marketing strategies? Isn’t it wiser to instead invest in a marketing agency that yields results without fails rather than going through the grind?

Hiring a B2B marketing specialist can get you the benefits of professional skills and expertise at probably the same cost as hiring an employee. The first step to start considering hiring a marketing specialist is by introspecting the marketing bottlenecks and coming to a decision that you really need one.

Parashift is one of the leading growth marketing specialists that helps you tailor your marketing strategies by creating opportunities to optimize revenue by identifying the problem areas and incorporating solutions that attract, engage and retain customers.

Get to know us better by visiting our website at www.parashifttech.com.

Sarfaraz Chowdhry
Salik Bin Siraj
Tariq Siddiqui
People say I have a crazy idea. So what! I'm good with crazy ideas. I'm gonna make them work.
Shahnawaz Dhamankar
Founder & Lead Strategist at Parashift Technologies Pvt Ltd and the moving force behind ideation & strategy, design and technical development insight. I help companies turn high-level digital strategies into digital realities.

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