A marketing-ready website for the business is an opportunity to make impressions that resonate with your brand's core purpose. An effective website assures your target audience that you are a well-established business, not a sketchy operation. A marketing-ready website is not a cost but the most effective, impactful, and inexpensive tool to market your business.
A marketing-ready website is about the acquisition of traffic, generation of leads, and creation of demand. A great website is the center of a digital ecosystem, like a brick & mortar location. The experience matters when the customer enters your website, just like the perception they have of you before they walk through the door.
Website marketing promotes a business to bring in more visitors who are likely to purchase your product and services. The art of website marketing means getting on the first page of search results. A marketing-ready website is a gold standard in the world of marketing. It is a one-stop shop for the entire product and service information, FAQ, and the primary channel to communicate with your customers. The goal of a website marketing strategy is to rank high in search result pages by implementing SEO best practices like content marketing, social media marketing, and other digital marketing strategies. In addition, identifying and building key performance indicators for your website will help your business grow and attract the right kind of customers.
Website KPIs are key performance indicators that help your business indicate whether your online marketing efforts have created an impact. A website KPI identifies trends and analyzes patterns over some time. The fundamentals of any digital marketing campaign begin with setting goals and KPIs (key performance indicators). Let's discuss the most critical key performance indicators that drive sales and help improve marketing automation.
Attractive website design: An attractive website design delivers the right message while engaging the visitor. An attractive website design has consistency, great colors, aesthetic illustrations, subtle animations, visually appealing design and a reader friendly typography.
Relevant information about the business on a dedicated page: Aim to create a website that has detailed informative content, quality photos, videos and audio, testimonials, specifications, presentations and charts on a dedicated web page. A variety of information presented interestingly lets your visitor choose to interact in a way that lends comfort and ease.
Site structure and content: The structure of your website tells Google which pages of your website are essential. A welcoming site structure is well presented with great content. A marketing-ready website should be clutter-free, devoid of poor content, improve your internal linking structure, and should offer a smooth user experience. Quality content helps attract the right audience to your website, creates great engagement and gets the visitor to take action on your website.
Website Speed: Page load time is the average amount of time it takes for a page to load on a user's device. A slow-loading page impacts user experience. Page load time gives you insightful insights on web pages that take time to load and the need to optimize specific browsers. A trait of a marketing-ready website is that it is optimized for speed.
Top-performing landing pages: The top-performing landing pages are the pages mostly seen by your visitors when they visit your website. A reporting tool can help you review your top landing pages, allows you to study conversion funnels, and gives you a chance to optimize your landing page.
Total number of qualified leads: A high number of website visitors are not qualified leads. A qualified lead is a visitor who might buy your product/ service. To track qualified leads, you would need a sales funnel to analyze at what stage of the sales pipeline your prospects are. Then, when a lead generation form is filled by a user, the information is sent to your sales funnel . You can then create scores to validate the qualified leads.
Sales Conversion rate: A landing page is a page that is designed to convert visitors to leads. The most critical landing page KPI is conversion rate. Every business is eager to know who becomes their buyer, but the conversion rate is not always about sales. It could be getting visitors to sign up for your newsletters or downloading an e-book. Therefore, it is essential to set realistic goals for conversion rate and also analyze why a large number of visitors don't convert. A sales analysis report summarizes a business's sales activities and includes information on sales volume, leads, new accounts, revenue and costs for a period of time.
UX KPI'S: The goal of any marketing-ready website is to offer a seamless customer experience. The key metric is customer satisfaction and great experience whether a visitor uses a desktop or mobile. Factors like navigation, page load time, and mobile responsiveness boil down to a great user experience.
Cart abandonment rate: A cart abandonment rate is a serious loss of sales for many e-commerce companies. It is a missed sale opportunity that was just seconds away from making an actual purchase. Unfortunately, 75% of website visitors will abandon it at checkout. A marketing-ready website can help you analyze the gaps and help you optimize the checkout process.
A website KPI should be quantifiable, actionable, and aligned to your business goals. You may get insights on selecting the right website KPIs from online web analytic platforms, but you need help to differentiate and pick up the ones that impact your business. Parashift Technologies is an inbound digital marketing agency that builds B2B websites that attract, engages, and leads to conversions. We create value for your business by creating a marketing-ready website. We also determine the best KPIs for your business depending on the type of website, business model, and expectations to drive sales and marketing automation.
To discuss the parameters of a marketing-ready website, get in touch with Parashift Technologies at firstname.lastname@example.org