Custom Website Design: The Benefits of a Custom-Designed and Built Site
Let see how a custom-designed website can give your business several benefits as compared to a template website.
Custom Website Design is more than just a pretty face. It’s an investment in your business and should be looked at as such. You may think that you can save money by using a template-based solution, but the truth is that it will cost you more in the long run because of all of the customization needed to make a generic site work for your specific needs. On the other hand, custom Website Design offers many benefits over templates: better SEO rankings, increased conversion rates, improved branding, and much more flexibility with updates. Read on to find out how these advantages translate into real value for your business!
1. A look that is consistent and blends with the brand
Custom-built websites are designed to fit your brand. They have a look that blends with your brand identity and the rest of your marketing materials, and they also include design elements relevant to you. It’s essential not just for aesthetic reasons but because these items help customers trust you more when it comes time to take your services or buy from you!
Your business has a unique brand, and it should be used effectively to build credibility. You can achieve this by consistent use of the brand’s design elements such as the logo, colors, fonts, and graphics and use them to design the website layout. Templates, on the other hand, are generic and can’t be customized to fit your branding. They usually limit to change of colors or fonts just enough to match a few basic needs without any consideration for how it will impact the rest of your business materials. This inconsistency dilutes your brand’s identity!
2. Custom Websites Help You Rank Higher on Search Engines
Custom-built websites can rank higher on search engines than a template website. When someone searches for you, they’ll find your site right at the top of page one – or even better, as the first result! This is because you can use keywords and phrases more effectively in custom websites that people will search for when looking for what you offer. A study of billions of search results finds over 25% of people click the first google search result.
Custom web design offers tremendous benefits over template websites because it helps you rank higher in the search engine rankings–which is suitable for all business owners, not just those still in the early stages of developing their brand.
Here are a few examples of how a custom-designed website can be more beneficial on the SEO front;
- The code can be easily optimized on a custom-built website to improve website speed.
- Custom designed websites provide a better mobile experience for users with layouts that are customized based on how the content demand.
- Utilizing a custom site will not only lower your bounce rate but also increases the time spent on the website for you.
- Allows you to build an intuitive navigation structure that helps visitors find what they’re looking for in seconds — and with less frustration.
- Avoid security issues in the long run that can be caused due to obsolete code on a template website; remember that website security has been part of Google’s search algorithms for several years.
3. Custom Websites Deliver a Better User Experience (More Customer-Centered)
Custom websites can be built with your target market in mind, so you have the advantage of setting the right user experience for your target audiences. Templates may be easier to get started as the general layout is all set out, and you can find what you want quickly. Still, if someone lands at one of these sites from a search engine result or referral link, the changes are the template website might get lost in the crowd, because it lacks personalization.
Your website is an extension of your brand and should be built to suit the needs of your target market. A user journey that allows them to access the information they need faster and more efficiently. You know your target audience the best, and you also understand what frustrates them and the ways in which you can help them. With a custom website, your customers are the primary focus. Start with building a user journey that allows them to access the information they need faster and more efficiently.
4. Custom Websites Are Easily Scalable
With templates, you will often hit roadblocks that don’t let you modify the layout or function as your business demands. In contrast, with custom websites, you have total flexibility as they are easily scalable. In order to make a template more dynamic, developers would need to build in-house functionality (i.e., do the programming themselves), which can quickly become prohibitively expensive for smaller businesses or startups with limited resources. With a custom website design, you have endless possibilities, and you can scale with time at your own pace.
You don’t need to worry about theme obsolete functions or support limitations with custom-built websites. Your website will look fresh with the latest web design trends, and you can take advantage of all new technology as it becomes available. So, whether you want to integrate a CRM or payment gateway with your website or simply add new functionality, it’s always achievable with a custom-built website.
5. Custom Web Design Gives Your Website a More Professional Appearance
Custom Web Design makes your website look professional, which means it will be easier for your customers to take your company seriously. Plus, the customer journey on a custom-built site is smoother because of how well-tailored it is for their needs. A template might just look pretty at first glance, but as soon as someone arrives, they are faced with an interface that is not personalized.
There are a number of things that can give away the fact that you have used a template to create this site. A custom design looks like it was built just for you – when all the factors mentioned above come together, they make your website look more professional. This credibility can potentially translate into more trustworthy potential customers and increased conversions.
How Parashift can Help Improve Your Website Results
A custom-designed website is a reflection of your brand, so it needs to look like you from the ground up; this is where the expert team at Parashift Technologies helps you. We help your brand establish the level of professionalism that should be conveyed through your company website, which will be a game-changer for your business, making you appear more legitimate and trustworthy to anyone who visits the website.
Parashift Technologies is a custom website design company that has helped businesses like yours get an edge over their competition since 2008. We specialize in creating stunning, professional websites for any industry; our team of designers and developers are experts at crafting visually appealing sites with the level of functionality you need to succeed online.