The battle for a company’s visibility and branding is reaching new levels. Just having a website isn’t enough to constantly generate leads when leaders in the supply chain are harnessing digital marketing to attract and acquire customers. Today, leaders are investing their time and effort to stay connected with customers and reach prospects on various media like search engines and social networking sites.

A well-planned digital marketing strategy boosts sales through innovative ways to connect with their prospects by meeting them where they seek solutions. A strategy could be targetting all of pay-per-click, search engine optimization, and email marketing or a combination. Supply chain companies have been shy in digitalizing their processes, so adopting digital marketing techniques to generate leads has been a big ask.

What is digital marketing and how is it different from other marketing techniques?

Traditional and digital marketing differ in the media used to communicate your message. Print mediums including magazines and newspapers comprise traditional marketing while digital marketing media include search engines, emails and social sites. Both marketing techniques have their impact and are necessary but digital marketing allows you to target the very niche segment of your customers. Digital marketing uses every touch point of the Internet and meets customers when they are active and online. Digital marketing is also effective because it is possible to make your message go viral with a burst of link shares and viewership.

Importance of digital marketing in supply chain

The supply chain is the heart of the economy. Without proper planning of the movement of raw materials and other products, many industries could suffer. As supply chain companies are constantly trying to up their game in the competition, digital marketing becomes all the more important to distinguish yourself in the market. As newer companies enter the market, they bring ride the digital wave to market themselves round the year. Trends are changing and digital marketing helps you stay abreast of the latest needs of your customers.

On average, people spend 6 hours and 42 minutes online each day. If you are not where your customers are dwelling, you’re missing out on opportunities.

Here are ten reasons why your company needs to implement a digital marketing strategy to stay ahead in the competition

1.A cost-effective way to promote your business

It is easy to get started with digital marketing. You could start with a smaller budget and test how the campaign is yielding results. If planned well, small supply chain companies can attract more audiences than their larger peers.

2.Targeting the audience you cater to

Digital marketing helps to target a specific segment of customers. Your message will have a better impact when you focus on your target prospects.

3.A digital marketing partner gives you a boost

Agencies like Parashift Technologies are digital marketing experts for the supply chain industry who’ve executed several projects for companies like yours and achieved constant success. Having an agency onboard allows to you follow industry best practices for the best results.

4.Direct and flexible to change strategies

In digital, you can fix things faster. Apply A/B methods to see what is working better for your audience and focus your efforts accordingly.

5.Gives visible and measurable results

With the right digital tools, you receive insights about every campaign. So even if you’ve moved in the incorrect direction, you can quickly change strategies and get on track faster. With visible performance evaluation results, you can make decisions quickly.

6.Data helps to know your customer better

Customer’s behaviour keeps changing. With digital marketing, you can track users’ preferences and curate content based on it. Knowing whether your customers are discovering you via web searches or social content can help you drive efforts in the right direction.

7.Budget scalability

In digital campaigns, you work with a budget. And the power of scalability allows you to amplify campaigns that have done well. On a “pay-as-you-go” or “pay-per-click” basis, you can increase your budgets instantly because you’ve already seen the result.

8.Boost your brand’s relationship with customers

You can use digital marketing to promote your customer testimonials and positive reviews about your product or service. This is beneficial for both, your existing customers and prospects who are exploring supply chain services.

9.Your customers are going online

Being where your prospects are is the best way to introduce them to your services. Being stuck with more traditional ways of reaching new prospects may cause you to be left behind.

10. Faster ROI for your marketing investments

Marketing is the lead generator for your sales team. To keep your investments strategic, digital marketing is the most dynamic way for marketing teams.

Digital marketing shows you how to increase engagement on your website, social and other channels to generate leads. The more leads you generate, the quicker would be your ROI. Speak with us to start your digital marketing journey today.