There is no end to the number of reasons for any business to have a website in today’s world, where a strong online presence is a must. In fact, it is a make-or-break factor for generating more sales leads and revenue. The good news is businesses today have realized its importance and have quickly adapted to the new world (particularly post Covid-19). The not so good news is like anything else there are several myths around websites design and development that are limiting businesses from fully leveraging this robust medium.
In this blog we will bust a few important myths related to business websites. We are sure that with these insights you will not just improve revenue but also make your business look more credible in the long run. So let’s get busting.
Getting your website up is just the beginning. To ensure your website always looks great, it needs to be frequently updated, secured, and maintained. Many business owners fail to understand that if their website is not maintained in a timely manner, it might not work and appear the same as when it was launched. This result is loss of credibility when prospects or buyers see a business website that doesn't appear or function properly or shows outdated information, they lose confidence and immediately look elsewhere. For more tips on website maintenance please read Is Your Outdated Business Website Costing You Revenue?
Websites that look good on desktop don’t necessarily look the same on mobile, and they may load slowly leading to drop in visitors. If your website isn’t mobile optimized, you are losing a lot of business. Today more users browse and search for information on the internet through their mobile devices. Companies and digital products have started adapting their websites to the Mobile-First approach. Therefore, the mobile experience today matters more than ever, and it will keep increasing. Check this article to know more about Why mobile-first approach is important?
A visually appealing website doesn’t guarantee an increase in sales. A great website creates real value for visitors with relevant content and user-friendly navigation. Invest a considerable amount of time with your web design agency to provide them enough information about your business and services. Collaborate with your website agency develop content that succinctly communicates the value proposition and builds credibility.
SEO is very much alive. SEO parameters keep changing but it’s not dead and every business should invest in SEO to get the attention of their audiences. Again, this is where good content comes in - it’s a good starting point if you have launched your website with relevant information. Involve a professional SEO agency that can help you cut through the clutter and get the visibility your business deserves. Click here to see Why is SEO Important for your Business (Post-Covid)?
Your website is the face of your company and your brand in the digital world. Anything you do for marketing online, connects back to it. A polished website is akin to putting your best foot forward and dressing in your sharpest suit when meeting your potential customers. An efficient business website is not an expense, it is an investment – one that helps your business to stand out in a crowded online market place where competitors are vying for customer attention.
We hope this website myth-buster article was helpful. If you don’t have a business website yet, we encourage you to plan one with a fresh perspective. If you already have a website and think it has fallen prey to one or more of the above myths, get in touch with us. At Parashift Technologies, we specialize in creating stunning, professional websites for any several industries. Our team of expert designers and developers craft visually appealing sites with the level of functionality you need to succeed online.