We’ve curated 5 marketing and digital trends for 2022, to help you make the right decisions for your brand.
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1. Influencer Marketing
Influencer marketing was valued at $13.8 billion in 2021, with 75% of brands allocating part of their budget to this strategy. Influencer marketing will continue to grow in 2022 even for B2B brands, as it innately provides context and relevance for the endorsed product.
2. Linkedin and Facebook
LinkedIn and Facebook will continue to dominate digital advertising space. Monthly active users and engagements have shown consistent growth on LinkedIn and the platform keeps upgrading with new features for businesses. Facebook is the dominant platform globally with almost 3 billion users.
3. Integrated Search Engine Optimization
Search engine optimization (SEO) remains one of the important forms of digital marketing. Search algorithms keep evolving and have become more contextual, making it crucial for marketers to provide more meaningful experiences and relevant content to their users to enhance their visibility.
4. Mobile-Optimised Websites
More and more people are using their mobile phones to access the internet and visit websites. Ensure your websites are mobile optimised and load quickly. Mobile-friendly sites show up higher in search results and make up more than half of searches on Google.com. If your site isn’t mobile-friendly, visitors are 5 times more likely to leave.
5. Interactive Content
Marketers can keep prospects engaged for longer and help them make buying decisions by deploying interactive content that helps them find what they are looking for. Interactive content includes games, quizzes, interactive infographics, surveys and polls, chatbots, interactive emails and more. Encourage your users to interact with this content and share with their network to increase engagement.