Why LinkedIn Marketing is Important for Supply Chain Companies?

Sarfaraz Chowdhry
Salik Bin Siraj
Tariq Siddiqui
Shahnawaz Dhamankar
January 21, 2023


The supply chain industry has become flexible over the past few years in terms of accepting various changes related to adopting the latest technologies, serving customers’ dynamic requirements, analyzing competitors, and marketing and branding to grow their business.

So if you are a supply chain company and still not leveraging your social media presence, know your competitors are soon going to leave you behind.

With more than 706 million members in over 200 countries, LinkedIn is thriving everywhere. Every month, more than 1 billion interactions happen on LinkedIn Pages.

As a B2B company, your active presence on LinkedIn can help you develop contact with your hyper-targeted audience, improve the brand’s visibility, the thought leadership content to build trust, and enhance the perception of the organization, and customer engagement.

1. Hyper-Targeting

As a supply chain or logistics company, you have a very defined or, niche customer base. So you need to communicate with everyone neither the goal of your digital marketing strategy should be to increase the number of visitors, views, or even click-through rate. The Linkedin platform allows you to identify and understand who are your target audiences and deliver customized messages written precisely for them.

By leveraging data of your target group and focusing on particular attributes you can aim to engage a smaller audience that would benefit from your services and share knowledge that would benefit them.

2. Customer Engagement

Customer engagement is incredibly important for all businesses and the supply chain and logistics industry is no exception. Customer engagement has never been more accessible than it is now. The LinkedIn platform allows you to directly interact with your customers to build trust, retain customers, and reduce customer acquisition costs by advocating you as a brand ambassador of your company. Engaging on LinkedIn doesn’t mean sharing content about your products and services of your company always or posting every day.

It means engaging with your customers in trending conversations in which your company can add value, joining similar professional groups, posting knowledge-based articles, exchanging ideas, and much more. Given the fact, that the supply chain and logistics companies still rely on personal selling and word of mouth LinkedIn platform offers a huge amount of untapped potential in this industry, and getting started quickly will set you and your company up for long-term success.

3. Content Marketing

Content marketing is already a widespread practice in the supply chain and logistics industry. Sharing valuable content consistently related to various development and challenges in the supply chain and logistics industry can help you establish connections with your prospects and customers. Moreover, high-quality thought-provoking content can help you establish yourself as an industry leader, thus boosting sales and increasing customer engagement. The goal of your content creation should be to educate your audience and demonstrate the invaluable knowledge and present case studies that result in some actionable engagement.

As part of a comprehensive content marketing strategy, LinkedIn marketing not only increases your brand’s visibility and promotes transparency but also meets ROI benchmarks.

4. Measurable Results

The LinkedIn platform allows you to track the engagement on individual posts and blogs and determine what is driving the most ROI. LinkedIn’s site-wide “Insight” tag enables you to see which visitors are coming to the company’s website as a direct result of content posted to LinkedIn. So you can easily gauge the effectiveness of a lead generation campaign by tracking the traffic that filled the inquiry form and from which location.

5. Platform with the best Talent Pool

Research indicates that LinkedIn is the ultimate platform for finding, connecting with, and managing the best talent for your hiring team. The supply chain and logistics industry is struggling with a talent shortage, but building a good brand image on the LinkedIn platform can help you drive skilled talents.

LinkedIn marketing can be transformative in the growth of your supply chain and logistics company. The platform can be a wonderful tool for growing your consumer base, recruiting highly qualified talent, and attracting new B2B buyers across locations.

To achieve the highest possible ROI on your LinkedIn marketing, you can take help from professional digital marketing agencies specialized in the supply chain and logistics industry.
Regardless, Parashift Technologies the best digital marketing agency for the supply chain and logistics companies can help you leverage your LinkedIn capabilities for your supply chain business in the right way, and can lift your logistics business bottom line in the right direction — guaranteed!

Parashift Technologies client portfolio consists of many logistics and supply companies and warehousing real estate companies in India for the last 12 years in delivering traditional and digital marketing strategies. Some of our clients from this sector include TVS Supply Chain Solutions, DIESL – A Tata Enterprise (now part of TVS SCS), IndoSpace Logistics Parks, Capricorn Logistics, Dangerous Goods Management (DGM) India, CSC India, Circle Logistics, Lifecare Logistics and many more.

Sarfaraz Chowdhry
Salik Bin Siraj
Tariq Siddiqui
People say I have a crazy idea. So what! I'm good with crazy ideas. I'm gonna make them work.
Shahnawaz Dhamankar
Founder & Lead Strategist at Parashift Technologies Pvt Ltd and the moving force behind ideation & strategy, design and technical development insight. I help companies turn high-level digital strategies into digital realities.

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