How to Create a Digital Marketing Strategy for a Logistics Company.
Conferences and events for logistics and the Internet are excellent opportunities to approach prospects at large. Conferences and events may not run through the entire year. But digital marketing gives you endless opportunities to draw customers to your business.
While being present at offline conferences is strategically important for a logistics company, not having a digital omnipresence is a step backwards. Digital marketing lets you reach out to prospects and provide your offerings much faster and more organized than traditional ways.
Here are some statistics that should convince you to further invest time into digital marketing:
- 55% of the marketing is digital
- Digital ads can increase brand awareness by 80%
- 27% of consumers search for a business after seeing their display ad
To help you in your mission to bring in more logistics business digitally, we’ve curated a few strategies you can follow.
Grow Your Logistics Brand Awareness
In any mode of marketing, positioning is the foremost step. Determine how your logistics company should be known to your customers and prospects.
- Are your services one of a kind?
- Do you want to portray your company as the best in a specialized offering?
- Does your company offer multi-modal service at the most affordable rates?
- Is your logistics company future-ready?
Once you have asserted how your company needs to be positioned, you can draw several strategies to incorporate that message into your marketing.
Engage Prospects And Customers
It is not enough to just promote your best features and services all the time. With digital marketing, you can take a varied approach by mixing and contributing adding value to your prospects along with your offerings. For instance, content marketing can combine information-rich material and tips for your prospects to improve their shipping process while mentioning how your company can do it for them. This way you achieve your company’s promotion while providing solutions to your clients.
Promote Your Logistics’ Digital Offering
Digital marketing has evolved from customer trends. When people switched to spending more time on the website, reaching search engines and social media, digital marketing was born to capture the audience on the same platform. Logistics trends have also evolved. Shippers are looking for convenience while having their cargo moved. They demand transparency, paperless documentation and online tracking. Logistics technology allows shipping status integration with digital platforms like WhatsApp. Leading logistics companies provide a fluid user experience on their website and mobile to let users track shipment progress and view financial details. Consider web and mobile app development as part of the effort to provide users convenience while getting your brand recognized.
Test Mediums That Find A Connection With Your Audience
Even though users spend considerable time on social media, you can attract a sizable audience with traditionally effective mediums like email marketing. The strategy can involve collecting emails from your website sign-ups for valuable content like white papers and case studies. Understand the user’s interest and plan email campaigns accordingly. It could be for additional valuable materials or schedule demonstrations when convinced about your company’s honest intentions. Ensure email campaigns are sent to recipients who are your subscribers to avoid unsubscription.
Combine Digital Marketing With In-person Events
Strategies must be adjusted considering trends, the response of the audience and the priority of your goals. To optimize your business goals, digital marketing can be used to promote traditional in-person events. The lead-up to offline events and conferences can include encouraging email signups for sneak peeks at the speakers and topics.
Choose A Strategy That Works Best For Your Campaign Objective
Every company grows at the pace of the business ambition it sets. What works for other enterprises may not always replicate in your organization. You could draw a plan to use paid, organic or both to draw visitors to your website and convert them into customers.
We can help you tune effective campaigns that highlight the strength of your logistics services. Using the help of professional agencies like Parashift Technologies, you gain the expertise having implemented for your peers. Reach us online so we can design a digital marketing plan that includes a fluid website and an app that works best for you.