A Fresh Perspective on How to Optimize your Website for Lead Generation.

Sarfaraz Chowdhry
Salik Bin Siraj
Tariq Siddiqui
Shahnawaz Dhamankar
January 21, 2023


A website is the face and voice of your brand, and the goal of every business owner around the globe is to promote the brand and ultimately drive revenue. Websites are a common phenomenon, but the power of a great website lies in attracting clients to build a sales pipeline. It narrows down to creating a website that is a lead generation powerhouse.

What can you really accomplish with lead generation?

Planning to invest in a website? Can't stop thinking about how to generate traffic to your website? Finding it difficult to convert website traffic to leads? A great website for lead generation aims to spark consumer interest in your product/service and turn website visitors into consumers. With business competition growing by leaps every day and myriad available marketing channels, it's a task for marketers to navigate the process and invest in a strategy that works. The growth of a business relies heavily on partnering with new clients and businesses and creating strategies for sustained growth. The primary objective of a B2B website is to help visitors with the information they are looking for to build a potential partnership. A great lead generation website does exactly that; it generates leads from a website. A lead generation website educates your prospects on your industry, area of expertise, and product. In addition, it creates a qualitative data pool for your sales team to follow up. Let's discuss a few top features of a lead generation website.

Stage 01 - Bringing traffic to your website

Adhere to a search engine optimization (SE0) practice

Why does a brand need SEO in the first place? 90% of businesses don't appear on the first page of Google, because their websites aren't optimized for SEO. The intention of adhering to best SEO practices is to direct users to your website and leverage it in favor of your brand. SEO is the science of optimizing website content for different search engines like Google, Yahoo, Bing, etc. The goal of SEO strategy is to target specific keywords or phrases, to rank higher when someone searches for keywords related to your business. To know more about optimizing your website for SEO, read an article on  SEO Tips for your Business.

Search engine marketing (SEM)

Generating traffic to your website organically can be a tedious process. SEM is a paid search ad campaign to gain top search engine positioning on sites like Google or Yahoo. So when prospects search for your products or services online, you can rank highest in the form of paid ads, gain maximum visibility, and increase traffic.

Stage 02 - Once you've increased the traffic on your website you need to ensure your website has all the essential elements you need to convert visitors to leads.

Add a website chatbot

A chatbot is an interactive software that emulates a live chat interface that makes it simple for a potential customer to make a conversation with you. Website chatbots are cost-effective and eliminate the hours on inbound calls. In addition, it allows your business to host multiple conversations simultaneously. There are several benefits of website Chatbots that your business can gain from.

Provide a crisp CTA (Call To Action)

A CTA (call to action) drives visitors to take the desired action. CTAs are simple verbs that contribute to generating maximum leads. A crisp and clear CTA can be like;

• Connect now

• Start a 7-day free trial

• Text us

• Schedule an appointment

Use easy website contact forms

A website contact form helps you to consolidate information about website visitors that land on your page. A website visitor lands on a dedicated website contact form, typically after clicking on a CTA. Contact forms can be in the form of inquiry contact forms, surveys, feedback forms, promotional offers and discounts, interactive quizzes, downloadable e-books, or appointment/consultation forms.

Prioritize mobile-friendly & responsive web design

Did you know that over 60% of online searches happen on a mobile device? That means you must prioritize creating a responsive website that supports any kind of screen and adapts to multiple devices. Remember that your website should look great not only on a desktop but on phone screens and tablets too.

Focus on establishing a strong brand identity

A strong brand identity creates an emotional and visual connection for your brand. Striking brand identity and a good website are a deadly combination to build loyalty and trust. Elements of visually appealing brand identity are logos, pictures, or brand voice and tone. Be focused and consistent to build a brand that has a story to tell for generations and creates a memorable experience.

If you don't like where you are, change it !!

If you still don't feel the urge to create a website that generates leads, you need some time to reflect and get answers to how, what, and why. You may not have enough resources or time or certainly need to be more aware of how leads work to generate revenue. Whatever the scenario may be, it's wise to introspect at the earliest and create a strategy for a lead generation website, because the truth boils down to the fact that a business dwarfs the opportunities for growth and sustainability without leads. Lead generation is a planned process for your product/ service to generate revenue. In the age of digitization, lead generation is immensely important to maintain a consistent level of sales and revenue to ensure that your business goals are met by driving traffic from high-quality prospective customers.

Why choose us as your online lead generation agency?

We have already spilled the beans of the secret ingredients to a magical lead generation website. You could be the best in the industry at what you do, but without quality leads your business would lose the opportunity to grow in a fast-paced environment. Creating a pool of leads ultimately increases the chances of converting them into customers. The process is continuous, time-consuming, and needs attention and tailor-made strategies by a lead generation agency. Lead generation is a critical aspect of a business that aims to add value to your business. If you are wondering where to start, that's where we come in. As an online lead generation agency, our forte lies in creating success stories of creating powerful lead generation websites for our clients. Parashift aims to help you simplify the process by creating a customer base for your business while allowing you to focus on other important areas.

You are just a call away from transforming your online presence. Get in touch with us today via our contact form, and let us take you through it.

Sarfaraz Chowdhry
Salik Bin Siraj
Tariq Siddiqui
People say I have a crazy idea. So what! I'm good with crazy ideas. I'm gonna make them work.
Shahnawaz Dhamankar
Founder & Lead Strategist at Parashift Technologies Pvt Ltd and the moving force behind ideation & strategy, design and technical development insight. I help companies turn high-level digital strategies into digital realities.

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