With about 4.66 billion internet users in the world out of the 7.83 billion global population, there is no doubt that digital marketing has an immense impact on people’s interactions, habits, and lifestyles. Everyone, as an individual or business, either big or small, is making choices influenced by various digital channels.
Remember the last time you saw an attractive storefront and wanted to explore what more they were offering? Impressive website design help businesses do the same.
When potential customers visit your website and find it attractive, they are more likely to explore your business. Your customers feel confident about making a purchase when they can easily find what they need and that what they see online matches their expectations. Supply chain prospects look on the Internet for services they need. The results include what you and your competitors offer. You stand to gain a customer if your website is better than others in the same domain.
So what comprises a good web design and the aspects that make supply chain websites invite more visitors? We've collated and simplified a few recommendations that work best.
A visitor decides to continue browsing a website in the first few seconds. Visitors leaving your website without navigating other pages adds to the website's bounce rate. Reasons for visitors not continuing could be because your website is:
A poor design also gives the visitors the feeling of the company not being serious enough for business. A website for a supply chain business like yours must be developed with your customers in mind. Look for a web development agency that specializes in this domain or
Your website aims to fulfil your customer's needs and not yours. So avoid sales-heavy language in your website content. Understand the reasons for their possible visit to your website and integrate the answers or solutions they are looking for in your content. Use professional fonts and colours that suit the reader's eye. A lot of whitespace on the site promotes content and message visibility.
Value your prospect's time. Place your content to make the reader crave more information. Then guide them with breadcrumbs, internal links and suggested readings. At the start and the end of articles, you must have buttons to share your content links. This keeps your visitors on the site longer and encourages more visitors to come to your site.
Your website must be responsive to all devices, including mobile phones, tablets, and desktops. Over 60% of website traffic comes from mobile devices. If your website is not mobile-friendly then you're losing out on a major portion of prospects. With shippers on the go, access to a desktop or laptop may not be possible. A mobile-friendly website makes it easier for them to reach you and explore your services. An alternative to a responsive website is a mobile application. But prospects may base their decision of installing your app on your website's experience.
Security is a big deal for your visitors. So at the slightest sign of weak security, your visitors will leave, never to return. Installing an SSL certificate assures higher security. It helps verify the owner of a website and encrypt web traffic.
A website allows you to introduce yourself to manufacturers, suppliers and other customers that may be looking for your services. It does a 24*7 job of marketing for you. With the right tools and automation, your website can:
Your website speaks to your customers even when you're not there. So why not optimize the marketing and lead generation machine to work for your supply chain company? It takes a lot to build a website that will impress your prospects and help them with their supply chain needs. Good supply chain websites are built by in-house teams or agencies that specialize in the domain. These suggested features are only part of the execution and must be backed by content that is fresh, relevant and impactful. Leave the work of creating an engaging website with high-ranking content to the web design experts at Parashift Technologies. With years, we’ve developed a comprehensive understanding of the supply chain industry - giving us the edge in delivering high-impact websites.
Request a callback via +91 99300 77760 or better, let’s meet to plan an irresistible virtual storefront for your visitors.