What will you do if you see this message?

“ Your Website is HACKED ”
“ 404 Page not found ”
“ 408 Request time out ”
“ 503 Service unavailable ”

So you made a mistake, or did your website? Either way, errors give you frustration and disappointment.

As a business owner, you don’t want to be frustrated or disappointed.

Curious to avoid this error? Here are some Website Maintenance Services tips that will help, so let’s start.

Why is Website Maintenance Important for your website?

For many business owners, deciding to invest in Website Maintenance or AMC ( Annual Maintenance Contracts ) is a no-brainer. The purpose is to keep the website fresh and updated for the website user. Website Maintenance ensures that the site works and keeps up with the latest updates in technology, security patches, and new industry standards.

A study made in 2003 (remember, it’s 2021 right now) found that there is an attack every 39 seconds on average on the web

WebArxSecurity

Website maintenance also allows you to keep up with new trends so that your site will stay current and relevant. It’s possible for a business with an outdated or malfunctioning website to turn things around by investing time and money into proper Website Maintenance.

This article will discuss the importance of Website Maintenance in depth by explaining why you need one, what it should include, and its advantages.

Why do you need to have a website maintenance plan for your business?

It would be best to have a website maintenance plan to keep your mind in peace and focus on your business goal and objective. We will take care of the website and monitor your website performance & when updates are needed, We update your website from time to time.

#1 Keep Website pages, content, and links updated

A website maintenance plan has a great benefit. The website developer or designer can help you with the content and design changes when needed. Frequent content updates on your website not only look fresh but also helps you with SEO performance. Websites that are frequently updated can rank better in Search engine results. Compared to the rarely updated website. A professional Maintenance team will help you update the content and ensure that the changes comply with best practices from search engines. Website Maintenance Service is a process of updating Website content frequently.

#2 To monitor server security maintenance and fixes

Websites built with thousands of lines for codes and a single vulnerability can damage your business reputation. Server maintenance is important to ensure that you are installing regular software updates and security patches. If your website gets hacked, you need to remove the virus, clean up the website and restore the data. A regular backup of your website can be handy under such circumstances. A dedicated Maintenance team will monitor, keep your server 24/7 active. And update software (CMS, theme, and plugin), run security checks, frequently backup your website, and help you restore it if need be. Server maintenance requires regular monitoring to ensure that they down or fail when you need it the most.

#3 Keeps your website running smoothly

A Website Maintenance plan for your website checks your website for bug errors and other flaws. These could be anything like broken links (404 error), broken layout, missing images, issues with submissions, and many others. Frequent monitoring of the website makes sure that your website remains up-to-date and free from bugs and glitches. Make sure that your website is all time updated and relevant for the website user, whether they are potential customers or looking for information about your company.

#4 Benefits from SEO

The whole point of having a website is to get business, and search engines can help you get found by your clients. Search engines like websites that are fast, well maintained, and publish fresh content. So every time you post new content on your website, you encourage search engines to improve your ranking. Your SEO agency can help you regularly update your website content like blogs, news, keywords, and articles, and improve your performance in google search results.

#5 Always keep your website look professional

Your business website is the most valuable asset you have. When a user visits your website, the first impression a user gets is to notice the Look (UI) and Feel (UX) of your website. If you get traffic and leads through your website, Front-end monitoring, and QA ensure that your website doesn’t break whenever there is a theme or plugin update. Frequent browser tests make sure your website works well on all devices and browser sizes. All of this together delivers the promise of professionalism your customers expect.

#6 Follow the latest Design and Technology trends

In Today’s world, design and technology keep changing with new trends. Maintaining a website up to date can be tricky for anyone. However, whether it is integrating a chatbot or connecting your CRM APIs, or changing the fonts or the layout styles, it is all possible. You can also make timely changes in response to customer feedback, upcoming industry standards, or any other external requirement without having to invest heavily in new technologies or a complete website rebuilt. Furthermore, regular maintenance ensures your website stays current with the latest design trends.

Once you have a well-maintained website, you will see how it becomes more responsive to the changing needs. Website Maintenance ensures that you stay up to date on the internet. Unless your company has a dedicated internal team or if you’re not a technology person, it’s not easy for you to keep your website up to date. Therefore, a website maintenance plan might be the best option to keep things simple and maintain your website well. Now that you know how important this is and how it can help your business let’s look at what should include in your Website Maintenance plan.

What should your website AMC plan include?

Now that we’ve established that websites need maintenance to operate at their best, it’s time to see what your website AMC plan must cover.

  1. Addition and deletion text and links
  2. Addition and deletion of pictures and videos
  3. Frequent content changes
  4. Changes in contact or lead forms (including addition or deletion of fields)
  5. Addition and deletion of links in the site navigation
  6. Addition and deletion of web pages as needed
  7. Server security maintenance and fixes
  8. Regular backup and recovery plan
  9. Site monitoring for downtime
  10. CMS, theme, and plugin updates, including deletion of any unused plugin
  11. Bug fixes and tracking of any performance issues
  12. Domain and SSL Expiry
  13. Monthly report with a complete summary of activities with an hourly breakdown of each activity completed

In addition to the list above, there could be more areas to monitor and maintain depending on your business website, e.g., data transfer to CRM, proper functioning of tools such as Chatbots, Payment gateway tests, and more. Your website maintenance agency can also help you on the Digital marketing front with activities like.

  1. On-site SEO and Off-site SEO
  2. Blogs
  3. Social Media Marketing
  4. PPC Campaigns
  5. Landing Page creations and more

A full circle website agency can bring a lot of value to your company. An agency with an excellent technical team can look at the proper functioning of your website, and the marketing team can help you grow and reach new audiences.

The Advantages of paying for a website maintenance plan:

To avoid a nightmare, every business owner needs to invest in a website maintenance plan.
1. Hiring a team of experts will give you peace of mind. They will take care of everyday tasks related to your website to know what to look for and what to expect.
2. You can stay focused on your business growth and other areas that need your attention.
3. A maintenance plan will have long-term cost savings, and it will save you time and can scale with your company.

Above all, your website is the digital face of your company. And a well-maintained business website will keep your business reputation intact. Unfortunately, most companies realize the importance quite late when it starts affecting their business in another way. If you don’t yet have a maintenance plan for your business website, it’s never too late to get one. Start Today, and your website will have lesser chances of something going wrong. In addition, your website portrays your company’s identity to your existing and potentially new customers.

Let us help you

At Parashift Technologies, we support many businesses like yours by offering a reliable and affordable website maintenance package with no long-term contract. Our website AMC plan will keep your site running smoothly and avoid any bugs that may crop up. We also give an extra edge by helping build brand reputation and loyalty for our clients. In addition, we offer hosting, security and updates, backups, support, digital marketing services, and of course, peace of mind.

If you would like to know more about Parashift’s website maintenance plans, contact us for a custom quote. We offer service packages of various sizes to help you find the right fit for your business.

Request a proposal >