Before we get into Short-form videos and their kinds let us understand why are they so relevant today. The average attention span for an internet user has dropped from 12 seconds in 2000 to just 8 seconds in 2016. In the same time frame, video consumption on the web and mobile devices has grown by 10x! It is very clear how video content has become an important part of lives, whether it's sharpening your skills, checking a movie review, trying a recipe, or just a general 'how to...' search. We simply go to Youtube and do a search. YouTube reports that "users watch hundreds of millions of hours" worth of their videos every day (source).
93% of marketers who use video say that it's an important part of their marketing strategy. And it's not just Youtube; video consumption on all social media platforms is more engaging. You now see more video content on Facebook, Instagram, LinkedIn, Twitter, and others. The same Wyzowl report states that More than 99% of people who use video for marketing say they'll continue using video in 2021. So the question isn't should you use videos; it's rather how to make videos work? This brings us to a very effective method of using videos, ' Short-form Videos.' So let's dive in to know more about this trending video strategy.
Short-form videos are one of the newest trends in social media engagement, and they're shorter than traditional long lengthy videos. This type of video can be as short as two minutes or less, but there isn't a universal number to the length as it might also depend on the platform.
The short attention span fueled by today's world means people respond better when given something brief but meaningful; this has made short videos very popular as well since there's little room for filler material where viewers will quickly lose interest.
Longer videos not just demand longer time from the viewer; they also demand more time and resources to produce. On the other hand, Short-form videos are much lesser time to create, which means you can also cover a wider range of topics faster. And they less time from the viewer.
The shorter length and easily digestible content make short-form videos an ideal fit for social media. You can quickly put the message across with bite-sized video content that most preferred for social media engagement.
Not only are these easy to consume due to their ideal length, but Short-form videos are also addictive and sharable. You can make a great piece of content and get it in front of more eyes.
Bring in your own employees and industry experts to answer questions, explain key topics, or chat with customers. Real content will help viewers cut through the noise and understand what you're trying to say quickly.
Consumers today want authenticity and transparency when it comes down to whom they buy or take services from. This gives you an opportunity to pull back the curtain and connect with your audience at a more personal level.
Another great way of building brand credibility. Long case study interviews can be difficult to manage, but short-form videos of testimonials and reviews can be great as they look more authentic.
In addition, all the above forms can also be used as ads. Short-form video ads are most often 5–16 seconds long. You use these ads to build brand awareness or to maintain and strengthen your position on the market. Use the Tease-Amplify-Echo method to encourage users to take action.
Short-form videos are a great way to engage your audience and drive awareness for your brand. They're also an easy, low-cost marketing tool that can be used on any social media platform or blog post. You may have seen short-form video clips on Instagram Stories – these are a perfect example of how this type of content is displayed visually with just enough information for the viewer to understand what it's about. There are several ways to incorporate short-form videos into your digital marketing strategy. They are definitely worth trying out.
Have you tried using short-form videos? If not, connect with us to know how it can help your business!