Marketing and Communication Strategies for Logistics and Supply Chain Companies in India

Sarfaraz Chowdhry
Salik Bin Siraj
Tariq Siddiqui
Shahnawaz Dhamankar
January 21, 2023


Transformation Of The Logistics Sector In India

The size of India’s logistics in the decade from 2009 to 2017 grew from USD 125 billion to USD 170 billion, and it leapfrogged to around USD 250 billion in 2021. It is further estimated that this market will grow to USD 380 billion dollars in 2025, at a compound annual growth rate between 10 to 12 percent.

There were several drivers for the growth of logistics in India in including:

Using Marketing Communications To Stay Visible And Competitive

The logistics industry is more organized now, more competitive and is seeing a wave of new age start-ups using technology to drive differentiation and bring in more visibility. Demand has increased but so has the number of players offering integrated supply chain solutions or niche services including last mile deliveries. While quality of services and reliability are important factors, change in customer buying behaviour and omnichannel marketing have transformed the way B2B companies including logistics are talking to and reaching out to their customers across the touch points. Logistics companies in India are hiring specialists to develop effective marketing strategies to improve brand image and promote solutions, stay visible and create top-of-mind recall. So how can your company stand out and get the mindshare it deserves?

Parashift Technologies – Partnering Logistics Companies In India Since 2009

Parashift Technologies has had the opportunity to partner many logistics and supply companies and warehousing real estate companies in India since the last 12 years, in delivering their traditional and digital marketing strategies. Some of our clients from this sector include TVS Supply Chain Solutions, DIESL – A Tata Enterprise (now part of TVS SCS), IndoSpace Logistics Parks, Capricorn Logistics, Dangerous Goods Management (DGM) India, CSC India, Circle Logistics, Lifecare Logistics and many more.

We have developed tailor-made solutions for logistics companies of all sizes and sectors, across the globe. Prashift Technologies is a digital first creative agency, we provide end-to-end solutions for Brand Strategy, Content Strategy, Design, Websites Development, Apps, E-Learning and Digital Marketing. We are adept at designing corporate and product brochures, customised customer and investor presentations, annual reports, packaging design, onsite branding, and human-resource communications.

We are logistics website specialists – we have developed over 300 websites that have helped companies boost their business. Parashift Technologies has the backend and experience to deliver bespoke, scalable solutions to meet your marketing needs. We stay true to your brand identity, while maintaining a sharp focus on optimal user experience and responsive UI design in all projects. We also integrate our services and solutions with your enterprise-level platforms so that data-flow is seamless and information is always available at your finger-tips.

We bridge the gap between design and tech. We map customer behaviour across touchpoints to offer best suited UI/UX/tech solutions, and craft communication to help your brand make an emotional connection with your customers.

Whether your business requirement is to create your brand’s identity and launch a new brand with all marketing communication; or it is to help you take the leap with cutting edge websites, ERP integration and track and trace applications for your customers – we have you covered.

We are keen to partner with you to deliver your marketing plans and would love to hear from you. Click here to set up a meeting.

Sarfaraz Chowdhry
Salik Bin Siraj
Tariq Siddiqui
People say I have a crazy idea. So what! I'm good with crazy ideas. I'm gonna make them work.
Shahnawaz Dhamankar
Founder & Lead Strategist at Parashift Technologies Pvt Ltd and the moving force behind ideation & strategy, design and technical development insight. I help companies turn high-level digital strategies into digital realities.

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