Elevating B2B Custom Websites into Marketing Powerhouses
Sep 25, 2023
5 mins
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SEO (Search Engine Optimization) is the cornerstone of any business's marketing. So it is crucial to know how it can help your business, especially now when we come out of COVID and move forward. Most business owners have the same question, how will they get their businesses back on action and start generating revenue? Let's see how to gain benefit by SEO for Your Business Post-Covid.
As we learn new methods of promoting our business to get visibility, any company that chooses SEO over the traditional form is building a solid foundation for business visibility and growth. Search engines are becoming smarter and more efficient at providing relevant content to their users based on their preferences or location. In fact, in many cases, they've become so good that humans barely need any help finding what they're looking for online. Hence, SEO can help your business Post-Covid in so many ways both in the present and future days as it has several benefits.
SEO can help your business get more visibility. It is an investment that pays off well for any business, big or small. It enables you to be found by customers who are looking for what you offer when they type keywords relevant to your niche into a search engine like Google, Yahoo! or Bing. As SEO adds visibility to your brand online, you can easily reach more relevant customers who are looking for your services.Here are some statistics for 2021 from Inter Growth to give you some insights into how important your online business visibility is.
As you can see, SEO dominates buyer considerations and decisions today. This becomes a key reason to invest in SEO for your business Post-Covid to gain credibility.
SEO is a great way to extend your business branding online, and consistent branding builds business credibility. In general, we are all accustomed to clicking on the first few links found on page one of the search results. When your link is found in those first few links, it adds to your brand's credibility, and in return, customers buy or opt for your service due to the trust factor gained. 75% of people never check the pages after the initial results on search engines like Google.
As mentioned above, 61% of people will do some research online before making they make a purchasing decision. As a result, when customers find your website through SEO, they are more qualified, targeted, and can be easily converted. A higher ranking in search results will keep getting you high-quality leads consistently; hence it's also important to hold that spot. If your target is to build a strong channel for expanding business visibility and growing a good customer base, you need SEO.
SEO gets you more qualified leads; as a result your conversation rate goes up. The more traffic you get from this channel, the higher revenue you generate. While SEO gives you a high conversion rate, it also offers the best return on investment because it is not as expensive as the traditional marketing mediums. Also, unlike other traditional mediums, SEO is not limited to the local market; you can go national or even worldwide. SEO can give you a great value on your marketing budget hence you should use SEO for your business Post-Covid to for a better ROI.
Businesses that use SEO as part of their digital marketing strategy leverage a high-value return for it. It's unquestionable for them that the quality of their leads is great. An insight on such leads, their behavior, and patterns online, along with other demographics, can be of great value. Google Analytics can help you get most of these insights. Analyzing the insights will not only help you build your SEO strategy but also help you adapt to new trends in user behavior.
As businesses make a comeback in the market, almost all businesses wish to recover in the post-pandemic environment. SEO can help your business get visibility to gain the credibility it needs to build trust. As a result, your business drives qualified leads and higher conversion. Businesses that have returned to the marketplace with a spirit of growth and optimism can highly benefit. SEO can be a great tool to recapture the lost growth in your business. SEO is still considered one of the must-haves for businesses, and SEO professionals have been able to contribute to optimizing business recovery by leveraging SEO strategies. Hence using SEO for your business Post-Covid can help you move forward in a consistent manner.
The parameters of Search engine optimization are ever-changing and often complex. However, even if you know the basic techniques, they can make a huge difference in your business. Mainly there are two different types of techniques when it comes to SEO, On-Page SEO & Off-Page SEO. Let's look at each of them.
On-site SEO, or on-site optimization, refers to changes made on the website you own that impact your rankings in search results. When you're conducting SEO, on-page changes are a big part of it, and its much more than cramming keywords into your website content. On-page optimization is the process of improving a site's search friendliness via its published content. Three major on-page SEO factors in your control are meta data, content, and links.
Meta data:
Meta data is the content that you provide about your website, such as a description of it and keywords. SEO professionals recommend using more than one page for meta descriptions with different variations, so there's always something available should Google choose to index the site in search engine results pages (SERPs).
On-Page Content:
Well-written content is an effective use of the words on your site and matches the keywords in your meta data. Search engines like Google look at content. When your website's content matches the search queries of visitors, our website will appear in the search result. You can do this by adding keywords to the page titles, headings, and content as appropriate for your industry.
Internal Linking and Site Structure:
In order that search engines are to be able to crawl your site properly, a good website structure is essential. Navigation bars, footer links, sitemaps, and in-content anchor links allow search engines to discover all of your website pages and understand the site's hierarchy. It's important that search engines can crawl and identify the pages on our website; hence you should make sure that your website is easy to navigate.
In order to improve your website’s ranking, you also need to optimize your website for:
Improve User experience (UX):
User Experience (UX) impacts rankings is very important for end-user too. There are various factors that depend on how good the UX of your website is, such as site infrastructure and layout, content, and more. UX will become more important in the future and should be a top priority. SEO + UX = Success (https://searchengineland.com/seo-ux-success-286638), which means the goal of SEO and UX is the same, giving users the best experience.
Monitor Bounce Rate and Dwell Time:
Dwell time is the total time spent by a user looking at a site once they visit a link from the search engine result page (SERP) and before going back to the SERP. Bounce rate is the percentage of visitors who visit one page and then click to any other page on your website or another website. And these are both important as their metrics provide information about the quantity and quality of visits to your website.
Consider Search Intent:
Search intent or user intent is considered the prime goal. The user makes a search query in the search engine, and the Search engine presents the most relevant search results. If the user lands on your page from SERP and finds irrelevant content, they will immediately move on to another result. Satisfying search or user intent is of utmost importance for Google, and you should treat the same.
Improve Mobile Experience:
SEO is not limited to the desktop but mobile too. Mobile SEO refers to the optimization of a website for smaller screens. With more searches being made from mobile devices than desktops, it has become a highly important factor in SEO. Mobile-friendly websites rank higher than a poorly mobile-optimized or desktop-only website. Make sure your mobile site is user-friendly, easy to navigate, loads fast.
Optimize Page loading speed:
Your website speed directly affects your Google search engine ranking. With Google giving website loading speeds more weight, the speed of a website is absolutely critical to its success. Websites that take quite long to load can drive users away and hurt traffic, analytics and conversions. If your website does not load fast, users will leave your website and go back to the search results and then visit your competitor’s website.
Secure your site:
Website security is at the forefront of any SEO strategy. Website owners need to be mindful in regard to their site’s security (like with an HTTPS protocol), not only for themselves but also because it can help with rankings and online presence. Websites that don’t have the proper security needed for a website are in danger of being penalized by Google.
Off-page SEO refers to SEO strategies that happen off your website, such as building links to pillar content. In our experience, these 10 off-page SEO activities are the easiest to include and offer the best return:
Brand Mentions:
You want to be mentioned in as many places on the Internet as possible because that can generate buzz for your business and increase its online engagement. This helps with SEO, which Google treats these mentions of you like links are implied statements about how great a company is – especially if they’re linked back from blogs or news sites!
Forums:
Forum Posting is another excellent way to increase website by participating in online discussion forums on other websites in your niche. It helps you improve your own website’s efficiency by attracting traffic through various platforms. It also offers an excellent opportunity for interaction and discussion on key subjects in your niche and provides ample opportunities in terms of marketing research as well as building business credibility.
Influencer Outreach:
Influencer marketing is an excellent Off-page SEO technique to expand your reach and target potential customers on social media. Influencers with millions of followers are a great resource for businesses looking to grow their customer base, as they already have the attention of these people, so you don’t need expensive traditional advertising channels like TV or print ads in order to get noticed. Influencer marketing has exploded over recent years because it offers a cost-effective means of reaching many different types of audiences without breaking the bank.
Guest Author:
Guest blogging is a great way to build up your blog’s traffic and get more exposure. You can also use guest blogging as a way to establish yourself as an authority in your niche. If you write for other blogs, they will be more likely to publish posts from you because of the trust that has been built between the two of you. Guest blogging is one of the best ways to increase your blog’s traffic and establish yourself as an authority in your niche. It also helps with SEO by giving backlinks which are important for ranking well on Google search engine results pages (SERPs). So, if you want better rankings, increased traffic, or just want people reading what you have to say, then start guest posting today!
Broken Link Building:
Link building is a major player in driving organic traffic through search engines. Link building is the process of building hyperlinks on other websites that drive traffic to yours. At the same time, broken link building is the most prioritized one. This activity includes finding a broken link and contacting the source of the resource to fix the link. It has been proven to generate traffic on a website multiple times more than any other type of link-building strategy.
Social Networking Sites:
Social media is an integral part of any marketing strategy. You can’t be successful without it, as it has become the driving force in marketing and developing business connections. You have to use the right platforms for your needs so that you don’t miss out on anything important. Join up with Facebook, Twitter, LinkedIn and, Instagram, and any other relevant ones. Interacting with some engaging and quality content can help you drive quality traffic to your website.
Social Bookmarks:
Social bookmarking is a popular way for people to share and create quality backlinks. If you want your website’s ranking in search engines improved, add more social bookmarks from different websites that are relevant to yours. Social marking is good off-page SEO strategies for gaining traffic. Some great social bookmarking websites with huge audiences, which would give your website a definite boost in traffic and popularity! Social media like Twitter has also been known to be an excellent way to promote content, along with Pinterest, Dribble, and Pocket as well.
Content Marketing:
As a social media user, you have to keep in mind the different types of content that each platform prefers. Instagram is more popular for images, while YouTube attracts video viewers, and Facebook and Twitter are full of thoughts on various topics. Repurpose the content you create for your website as it builds additional sources of driving quality traffic to your website.
Questions & Answers:
One of the most effective ways to build your authority on different Q and A websites is by writing great content. You can do this by picking a high-authority platform, searching for niche-related questions, answering them in an engaging way that educates the readers and adds value to the question. Websites like Quora are a popular source for asking questions or finding answers. By adding a relevant link to your website page in the answer can drive traffic to your website. Make sure that you sound genuine, and the link doesn’t look spammy.
Newsletters:
Newsletters can be a great way to build your website’s credibility and increase the number of external links. Newsletters also help trigger user engagement with the site, as well as social media shares across platforms like Instagram, Facebook, or Twitter. Start by making subscribers on your website whom you can then send frequent updates about your business. Newsletter is a great way of bringing additional traffic to your website.
One of the most important things to remember about SEO is that it’s an ongoing job. You can’t just do some work and then walk away, expecting your ranking on Google or Bing to be permanently improved – you always need to maintain these efforts in order for them to improve your search engine rankings over time. One thing business owners might not realize, however, is that they will also have a responsibility when it comes from new content created by their company: This includes blog posts as well as product pages and other website additions; all of this would require attention if they want those changes reflected properly online with higher visibility, so potential customers are more likely find what they’re looking for.
You now know how important SEO for your business Post-Covid is. If your website isn’t optimized for search engines, then it may not rank as high in the SERP and be found by potential customers. The experts at Parashift Technologies can help with that! We offer a variety of digital marketing packages and services geared towards whatever stage in the process you are currently experiencing – from getting started all the way through optimization and expansion. Contact us today so we can get started on helping make sure that people find what they’re looking for when they search online, including yours!
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