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Benefits of Custom Website Design and Development for Supply Chain Companies
When it comes to website design and development, supply chain companies need more than just a basic solution. They need something that will help them stand out from their competition. A good custom website design can help you improve your brand identity and make it…
Steps to Determine the Perfect Web Development Agency for your Supply Chain Business.
While more and more people are beginning to use the internet for their businesses, few have apprehensions about going online. The ease of online communication has made this easier than ever before. However, businesses with limited resources are starting to see their websites as a…
7 Reasons You Need to Hire a Professional Web Design Agency.
When you have a new business or product, your first instinct might be to design your website. After all, it’s a logical first step in getting your business up and running online. You may be a whizz at Photoshop, have an eye for a great…
Top 10 Web Design Tips to Develop a Value-Driven Website.
In today’s online age, the truth is you must have a website. Your online presence can make you or break you. But is it enough to have any website? With so many options available to your customers, you must stand out and create a first…
Tips For Creating A Supply Chain Website That Impresses Clients.
With about 4.66 billion internet users in the world out of the 7.83 billion global population, there is no doubt that digital marketing has an immense impact on people’s interactions, habits, and lifestyles. Everyone, as an individual or business, either big or small, is making…
Top Nine Reasons Why You Should Hire A Professional Digital Marketing Agency.
Today, almost every business is well aware that online marketing is one of the most important factors in determining the success of its business. Well, you’ve finally decided to leverage your online capabilities to grow your business, right? But where to start? How to start?…
Supply Chain Companies Going Direct In The Digital Marketing Era.
Direct-to-consumers is not a new concept. Brands like Nike, Disney, and Apple already had self-branded retail stores and eCommerce websites. In the wake of the recent COVID-19 pandemic, the government-mandated quarantines had increased online shopping for food, groceries, pharmaceuticals, and other essential needs, thus direct-to-consumers…
How Is Digital Marketing Influencing Your Everyday Business?
With about 4.66 billion internet users in the world out of the 7.83 billion global population, there is no doubt that digital marketing has an immense impact on people’s interactions, habits, and lifestyles. Everyone, as an individual or business, either big or small, is making…
How to Create a Digital Marketing Strategy for a Logistics Company.
Conferences and events for logistics and the Internet are excellent opportunities to approach prospects at large. Conferences and events may not run through the entire year. But digital marketing gives you endless opportunities to draw customers to your business. While being present at offline conferences…
How To Use Digital Marketing To Enhance Your Logistics Business?
To generate more new business than their competitors, companies use innovative ways. It’s no different for the logistics industry. Companies have seen increased adoption of tools and means like digital marketing to stand tall in the competition. Digital marketing is a powerful tool for your…
Tips for Good SEO with an Impactful Digital Marketing Strategy.
Did you know that 91% of internet searchers do not go past page 1 of Google? Data from firstpage.com 2022 demonstrates that ranking first generates a typical CTR of 39.6%. That’s more than double the CTR for the 2nd position, 18.4%, and nearly 4x the…
10 Reasons Why You Need Digital Marketing to Grow Your Supply Chain Business.
The battle for a company’s visibility and branding is reaching new levels. Just having a website isn’t enough to constantly generate leads when leaders in the supply chain are harnessing digital marketing to attract and acquire customers. Today, leaders are investing their time and effort…
Why Digital Marketing is Important for Logistics Companies?
Do you remember the last time you purchased something without finding out more about it online? With an increasing number of companies turning to the Internet to promote their businesses, it can be a big miss for those staying away. From reviews to being discovered…
Important B2B Marketing Trends for Logistics Companies
The truth is that today B2B buyers make 70% perspectives about the product online before even engaging with a sales representative. In other words, post-pandemic people are eager to have an immersive buyer’s experience rather than being pushed to be told about your B2B brand….
Parashift – Tips to get maximum ROI from your email marketing campaign
With all the digital marketing tools available at your disposal, you may be wondering if email marketing is still working. To be precise, YES! Now, the question is WHY Email marketing = ROI is still being strongly considered. The reasons are as follows. Email has…
Top 8 Factors to Consider in Choosing a Web Design Agency
The advent of the internet has changed our life altogether. In a report titled ‘DIGITAL 2022 – Global Overview’ by the New York-based agency, the average Internet user aged 16 to 64 spends six hours and 58 minutes online per day. Moreover, online spending has…
Why LinkedIn Marketing is Important for Supply Chain Companies?
The supply chain industry has become flexible over the past few years in terms of accepting various changes related to adopting the latest technologies, serving customers’ dynamic requirements, analyzing competitors, and marketing and branding to grow their business. So if you are a supply chain…
Get Ready to Launch: 5 Reasons To Choose No-Code Website Development
Understanding code or programming languages was necessary for website development in the past, but today, no-code solutions have become increasingly popular for non-techies. No-code website development — also known as No-Code Digital, No-Code Web App, or No-Code Technologies — is a software engineering methodology that…
5 Core Elements for Modern Logistics Website Design
In the current digital world, the role of a logistics website is no longer confined to just announcing a business’s services and contact details. A company’s website presence has grown into an indispensable tool that improves the customer experience and business processes of an organization….
Why UX Need To Be At The Heart Of Your Digital Transformation
User experience (UX) makes software, a website, a mobile app, or a business application more ergonomic, accessible, intuitive, and enjoyable to use by employing Design Thinking techniques. Today’s users have higher expectations. They are accustomed to having simple-to-learn, simple-to-use, and enjoyable technologies at their disposal…
Marketing and Communication Strategies for Logistics and Supply Chain Companies in India
Transformation Of The Logistics Sector In India The size of India’s logistics in the decade from 2009 to 2017 grew from USD 125 billion to USD 170 billion, and it leapfrogged to around USD 250 billion in 2021. It is further estimated that this market…
5 Digital Marketing trends for 2022
We’ve curated 5 marketing and digital trends for 2022, to help you make the right decisions for your brand. DM us now or write to us on info@parashifttech.com to explore how we can help you create wow experiences for your customers in 2022. Let’s start…
4 Benefits of Website Chatbots for your Business
In the last couple of years, more and more businesses have started using chatbots to communicate with their customers. From marketing to customer service, chatbots have become the go-to choice automating and optimizing processes. Chatbots help you save costs but, at the same time, ensure…
4 Key Benefits of Blogging for Business
We are living in an age where customers believe in researching any product or service online before opting for it. Businesses are therefore applying digital marketing strategies and competing to get customers’ attention. If your business objective is to not only generate traffic to your…
What is a B2B Sales funnel? A short and simple explanation.
Every marketing effort needs to be measured through a sales funnel. A sales funnel is the journey your potential lead goes through before he becomes your customer. Understanding B2B Sales funnel is essential, a good funnel strategy will eventually get more conversions for your business….
#5 Website Myths you need to be aware of
There is no end to the number of reasons for any business to have a website in today’s world, where a strong online presence is a must. In fact, it is a make-or-break factor for generating more sales leads and revenue. The good news is…
5 Reason SEO is important for your business (Post Covid)
The world is racing back to normalcy post covid and businesses are getting back into action in the digital space more than ever before. For any business looking for customers online, SEO is one of the most effective ways to get brand visibility and increase…
Why an AMC plan is important for your website?
What will you do if you see this message? “ Your Website is HACKED ” “ 404 Page not found ” “ 408 Request time out ” “ 503 Service unavailable ” So you made a mistake, or did your website? Either way, errors give…
Why you should use Short-Form Videos for Content Marketing
Before we get into Short-form videos and their kinds let us understand why are they so relevant today. The average attention span for an internet user has dropped from 12 seconds in 2000 to just 8 seconds in 2016. In the same time frame, video…
Best Logistics Website Designs of 2021
We have compiled the best logistics website designs for 2021. These are the websites that we feel will help you get inspired, plan your digital transformation to stay ahead of your competition, and give your business a competitive edge. Best logistics website designs of 2021…
Why is SEO Important for your Business (Post-Covid)? And SEO Tips for your Business
SEO (Search Engine Optimization) is the cornerstone of any business’s marketing. So it is crucial to know how it can help your business, especially now when we come out of COVID and move forward. Most business owners have the same question, how will they get…
Custom Website Design: The Benefits of a Custom-Designed and Built Site
Let see how a custom-designed website can give your business several benefits as compared to a template website. The Intro Custom Website Design is more than just a pretty face. It’s an investment in your business and should be looked at as such. You may…
Is Your Outdated Business Website Costing You Revenue?
The Outdated Website. Out with the old, in with the new! That is a phrase that many of us are used to hearing when it comes to trends and fashion. But what about websites? If your website has become outdated, it could be costing you…
Why mobile-first approach is important
In today’s world, mobile is the new norm. Why should your website be any different? The number of global smartphones in 2020 was 3.6 billion, which amounts to a 5.9% increase over the previous year. We spend more time on our phones today than ever….